Recently, Cai Xukun was exposed to have had a relationship with a girl and made her have an abortion, and various rumors started spreading on the internet.
Many people may know Cai Xukun because of the meme "Chicken You're Beautiful," just like myself. When someone showed me the basketball video, I didn't find anything funny or interesting about it. Maybe his movements were a bit stiff, but he quickly took over the Bilibili community, and a large number of parody videos started appearing. As a result, Cai Xukun even sent a lawyer's letter to Bilibili. Unexpectedly, his studio's lawyer's letter was mistakenly sent to the wrong person, which made some netizens laugh even more, to the point that the Bilibili community was almost dominated by Cai Xukun's parodies.
The reason why the Cai Xukun meme has lasted so long is probably because of the many excellent derivative works. Even from the beginning with "Chicken You're Beautiful," it later expanded to include "What are you doing?" and various other memes. It cannot be denied that in the early years, netizens mostly engaged in pure parody and insults towards Cai Xukun, but later on, "reverse black" and "advanced black" became popular. This group of people later became known as "little black kids," and they even had their own symbolic avatars. Based on this image, there were many impressive derivative works.
More and more excellent derivative works began to emerge. The Cai Xukun meme gradually transformed from an individual into a symbol of internet culture. The techniques of reverse black and advanced black that were used with Cai Xukun started to permeate different types of videos. For example, the "Jiangnan Four IKUN" listed by netizens: Yu Yuqiu Chen, Zhuo Zhuo Brain Lady, YAW Self-discipline, and Tom's Chaotic Space. These four individuals are video creators in different fields, but they all incorporated the Cai Xukun meme into their own videos. I have watched several videos by Yu Yuqiu Chen with high view counts, and they portrayed the "reverse black" technique perfectly, which many people enjoyed watching.
Of course, there are still many excellent parodies that I think are very good, such as the official MV of "Chicken You're Beautiful." To quote a comment from the comment section, it is a perfect combination of traditional Chinese elements and modern pop culture, using the rooster from the Chinese zodiac as a prototype and showcasing various traditional Chinese art forms such as shadow puppetry and ink painting. It was done very well, and even as someone who doesn't particularly like this meme, I think the video is of high quality. This is just one example of high-level derivative works, and there are many other fantastic videos that are praiseworthy. This is how, under the Cai Xukun meme, you can always see the creativity of netizens on full display.
However, based on the current situation, Cai Xukun's situation may continue to escalate, and he may face being banned, similar to previous disgraced celebrities like "Jay Chou," "Li Yundi," and "Li Yifeng." Currently, all of his works have been taken down by CCTV, which is not the main concern for netizens. The biggest concern is whether the related derivative videos will be required to be taken down or deleted in the future, and whether the use of the "Chicken You're Beautiful" meme will be prohibited on the internet. Previously, CCTV criticized the meme as being a "lousy meme." If Cai Xukun's situation worsens, it is highly likely that this meme will be banned. This would undoubtedly be a huge blow to Bilibili's derivative creators, and at the same time, we may lose those excellent parody videos, which is something no one wants to see.
After all these years, Cai Xukun has gone from initially resisting to gradually compromising and now being indifferent.
Past events related to Cai Xukun:
- Jay Chou and Cai Xukun's Weibo Super Topic Dispute
- Cai Xukun's self-mockery: Thought basketball was a talent, later realized it was just a hobby
- Fake traffic: Behind the scenes of "Cai Xukun's Weibo reposts exceeding one billion" sentenced in the first trial
- Cai Xukun's studio listed in the abnormal business operation list
Related: Cai Xukun